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Strategic analysis of starbucks corporation 1) introduction: starbucks corporation, an american company founded in 1971 in seattle, wa, is a premier roaster, marketer and. Abstract this case study revolves around starbucks ability to launch an aggressive expansion in china, a coffee frontier steeped in nearly 5,000 years of tea, starbucks location-scouting skills and marketing savvy will be put to the test.
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